Matchmaking in Horticulture

Matchmaking in Horticulture

Looking for business partners in Dutch horticulture? As an independent advisor I would be happy to help you get in touch with the right connection. Dutch horticulture and agriculture is renowned worldwide for its quality and reliability. Horticulture in the Netherlands is actually a patchwork of highly specialised SME’s and service companies. Due to the diversity of the branche and possible language boundaries, finding the right company to cooperate with can be like finding a needle in a haystack.

The horticultural chain can be visualised as a pyramid: about a 100 plant breeding companies at the top, a larger number of plant propagation companies and over 50.000 production companies. Alongside this pyramid a large number of service organisations play a part in securing production processes, to provide cutting edge technology, facilitate knowledge transfer, marketing, legal issues, transportation, administration or otherwise.

Many companies in horticulture have evolved and are strongly rooted in The Netherlands. Nevertheless, they compete at a global level; their produce can be found in every corner of the world. In a competitive, ‘shrinking’ world international cooperation becomes a key factor for long term success. Strategic collaboration offers benefits to both SME’s.

Finding international partners in business is also in the interest of Dutch companies. Being in the forefront to find a match is crucial: the more alliances are created, the less choice remains.

Partnership can manifest in different forms. It can involve trade (of planting material, end-products, intellectual property rights), collective projects (in plant breeding, R&D, marketing), exchange of personnel (expertise, trainees) etc.

A lot of green SME’s are a family-owned business. They don’t have the time nor manpower to look for matching parties abroad. Running a professional business in horticulture already soakes up their full attention. Short-term, every day of the year.

Creating synergy, a mutual win-win situation, starts by getting introduced to the right connection. As a sounding board I ask questions, give you local know-how, offer you independent advice and connect you to people at the heart of horticulture in The Netherlands. You can rely on my broad network and hands-on experience in the horticultural chain. It enables me to tune in on practically every company in horticulture.

I am anxious to listen to you and hear more about your company’s profile, vision, and unique qualities. And I will be happy to assist you to introduce you in the Dutch horticultural landscape. To find your match.

Feel free to contact me, without hesitation, today.

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